As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success. 

As an attorney, you find yourself in one of the most competitive markets when it comes to online marketing. Pay Per Click advertising especially is extremely competitive and it is very easy to lose money if you don’t have a solid plan. PPC ads are ads that you pay for on different search engines. The most popular forms of PPC are Google Ads and Bing Ads. On the search results page, these PPC ads appear towards the top of the page:

Search Engine Optimization (SEO) for your law firm can be a daunting task. There is a lot of time and effort that goes into your online success and the reality of the situation is you just want to focus on practicing law. Whether you just started your practice, engaged in SEO previously or are an established practice, it is important to invest into SEO because it will be considered a long term investment into the success of your law firm. 

In managing your criminal defense practice, you understand that there is no one size fits all approach to your clients. Each case type and each case is different. You probably tailor your defense strategies to your client’s unique scenario so that you can get the best outcome for your client in the courtroom. Your marketing should be tailored to the clients you are looking to work with and the cases you are looking to take on as well. In an industry that is one of the most competitive in regards to online marketing, you cannot afford to use an out of the box cookie cutter approach to your website and marketing efforts.