Personal Injury attorneys that own a solo or small law firm face growth challenges every day. The personal injury space within the legal field is an incredibly competitive space and it is important to approach everyday with that mindset. Now more than ever, it is important to have a marketing partner that is results driven and focuses on helping you generate cases and revenue for your firm. 

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If you are in need of a marketing partner that you can trust with your firm’s growth, then it is imperative that you contact us to set up a consultation. At Lab Coat Marketing, we sit down with our clients in the personal injury legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. 

Once you have determined the types of cases you want to take on, the next step will be to develop your brand and develop a conversion optimized website. This means that your website will be designed in a way that takes the user through a series of steps that will end in them contacting you for a consultation. Each step is carefully designed to deliver more reasons as to why the user should choose you as their personal injury attorney. Not having a website that is designed in this manner will automatically put you behind the competition in your market. 

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In this process, you will also need to develop content around the different case types you previously determined you wanted to take on. This should not be one page that lists these cases out, but each case type needs to have its own dedicated page with video and written content that speaks to the user that could be facing that particular issue.

A mistake that many injury attorneys make when marketing their law firm is solely relying on their website for results. There are many different avenues that a user will take to find an injury attorney. It is important to be listed on all the critical listings that have users' attention. Below are some of the major listings you should make sure your firm is listed on:

• Google Maps
• Justia
• Avvo
• SuperLawyers
• FindLaw
• Bing
• Apple Maps
• Yelp

There are many more listings that you should make sure your firm is on, but these are some of the major ones. At Lab Coat Marketing, our strategists get our clients listed on over 80 different listings across the web to make sure that they are generating business from many different avenues. 

At Lab Coat Marketing, we sit down with our clients in the personal injury legal field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. 

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Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.