Why Lab Coat Marketing?

Lab Coat Marketing was built on the premise of bringing fact and experimentation to the Digital Marketing space. Over the years, there have been plenty of marketing professionals and agencies that lean on old practices and top level reporting that does not actually help their clients grow their business. We refer to ourselves as a Marketing Partner because we align ourselves with your business objectives. With the Lab Coat name, we focus our practices around the scientific method. This gives us the ability to execute constant experimentation and quick iteration to get the best results possible for our clients.

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tHE sCIENTIFIC METHOD

The Scientific Method is a process that is used for experimentation. This process is used to explore observations and answer questions. Do all marketing agencies follow this process when optimizing your online presence? The answer that is no, most agencies either do not innovate and follow outdated practices or they experiment at random with no reasoning behind it. Following a rigid process like the scientific method isn't widely used because it requires a well thought out experiment which will add additional workload onto your marketing partner. In our opinion, there is no other way to approach digital marketing effectively without using the scientific method. By understanding and using this method effectively, you will continue to generate more leads and have bigger "wins" over time.

Our team is passionate about getting the best results for our clients and helping their businesses grow. We focus heavily on generating leads and what return those leads are providing our clients because that will be the key factor in their businesses growth. Our team has over 24 years of marketing experience and has watched the digital landscape change dramatically over that time frame. Our goal is to make sure our clients are constantly innovating and staying ahead of the curve in regards to generating leads and paying customers for their business.