Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web.
Nava Law Texas is a Criminal Defense firm in El Paso, Texas. As a new startup law firm, the owner Alyssa Nava was in need of a trustworthy marketing partner that could build her an optimized website and manage online channels so that she could generate enough business to grow her brand new firm.
When looking for a trusted partner, Alyssa was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of Nava Law Texas. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.
Nava Law Texas had one main goal to accomplish; to have their website generate leads and business opportunities.
After following our strategy and scientific approach, we collaborated with Alyssa Nava to design, develop and launch a new website. We then worked on countless projects to make sure the Nava Law Texas brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.
In addition to the items mentioned above, we also worked with Alyssa Nava on developing business cards, a new logo and brand identity, firm collateral design and email signature design.
Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for Nava Law Texas.
"Amazing company. Very responsive. Creativity is unmatched." - Alyssa Nava, Nava Law Texas
Discovery:
Research
Design & Strategy Call (w/ Attorney)
Strategy Development:
Strategy Meeting (Internal)
Map Out Website Structure
MapOut Marketing Strategy
Design:
Logo & Brand Identity Evaluation
Initial Website Design MockUp
User Testing (Competitors Websites & Initial MockUp)
Internal Page Design
Marketing Funnel Development
Credibility Development
Logo & Brand Identity Design
Firm Collateral
Email Signature Design
Develop:
Back-End Development
Front-End Development
Web Development
Quality Assurance
Website Launch:
Setup Web Hosting
Technical SEO Development
Systems Integration
SEM Setup:
Call Analytics Setup
Lead Generation Reporting Setup
Website Tracking
Advanced Client Rank Tracking
Local Listings Tracking
Heatmapping & Session Recordings
Advanced Competitor Website Tracking
Advanced Competitor Rank Tracking
Local Listings Creation & Management
Legal Listings Creation & Management
Google Ads Account Setup
Google Ads Account Strategy
Local Service Ads Account Setup
Local Service Ads Account Strategy
Ongoing Strategy & Analysis:
Google Ads Account Management
Local Service Ads Account Management
Marketing Strategy Development
SEO & Content Strategy
Content Writing
User Testing
Website & User Experience Updates
Data Analysis
Marketing Strategy Updates & Analysis
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Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.
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