If you have a startup firm, your main strategy is to focus on marketing to the people that are currently in need of your services. These “In Market” consumers can be found on any search engine (primarily Google) and will be making a decision on which attorney to choose in the coming days. If you take the approach of having an “In Market” strategy, then you will need to build a conversion optimized website, a Google My Business page and set up either a Google Search Ads account or a Google Local Service Ads account. Once you implement these 3 strategies, you will be set up to start generating business through online channels. 

When growing your firm in the 21st century, you have to make sure you have a strong digital presence in your market. People in your market go digital when they are determining which attorney they want to represent their needs. Even if you are generating referrals from other attorneys, those prospective clients will still go online to see your reviews and look at your website to determine if you are a credible attorney for them. Because of this, you need to have a strong website and marketing strategy to show that you deserve to be chosen by the user. 

Asking for referrals can be a scary thought, but it is essential to your business growing. After representing your clients, you should have some process in place to ask them for a couple of referrals. Potential clients that have been referred to you are more likely to become a paying client for your firm than a cold lead off the street. They already have trust in you because someone they know vouched for you. Because of this, you should start your marketing efforts by asking your current clients for referrals.