Criminal Defense

Criminal Defense Lawyer Marketing

Criminal Defense attorneys that own a solo or small law firm face growth challenges every day. Having the stress of wondering where your next case is coming from is not ideal and it can be difficult determining who you can trust with your firm’s success. Now more than ever, it is important to have a marketing partner that is results driven and focuses on helping you generate cases and revenue for your firm. 

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If you are in need of a marketing partner that you can trust with your firm’s growth, then it is imperative that you contact us to set up a consultation. At Lab Coat Marketing, we sit down with our clients in the criminal defense field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. 

The Nava Law Firm Increased Revenue By 63%

Over the first 12 months of relaunching the website and implementing our developed marketing strategies, The Nava Law Firm saw a substantial increase in lead generation, and revenue.

RLG Immigration Increased Case Generation By 228%

Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web.

Zazueta Law Increased Case Generation By 120%

Over the first 12 months of launching a new website and implementing our developed marketing strategies, Zazueta Law, PLLC saw a substantial increase in lead generation.

Identify The Cases You ACTUALLY Want

The first step a criminal defense attorney needs to take in developing their marketing plan is to truly understand what types of cases they want to take on. Do you want to take on only Misdemeanors? Or do you want to focus on Felonies and high profile cases? Really understanding the direction you want to take your law firm will be important in every marketing decision you make moving forward. In our experience, we see criminal defense attorneys break into these categories:

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  • Misdemeanors: This category would cover criminal defense attorneys that focus on standard DUI’s / DWI’s and lower level misdemeanors. Marketing for this category is competitive, but there are a lot of opportunities to grow a small firm.

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  • Misdemeanors + Some Felonies: Typically, an attorney in this category would have had success only handling misdemeanors and then decided they wanted to test the waters in felonies. The attorney’s brand is still heavily focused on misdemeanors, but there may be some targeted ad campaigns to test the waters in taking on felony cases.

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  • Felonies: An attorney that falls into this category almost always takes all forms of DUIs and DWIs. They will then also move onto high end felony cases which can be more competitive than misdemeanors, but can also bring in a higher dollar amount per case that is generated.

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  • Felonies + High Profile Cases: This category would be an attorney that takes on all cases in the previous felonies category, but then will also take on cases that come with a lot of press attention. This category is the most competitive area to compete in because there are fewer of these cases and each attorney that wants these types of cases are willing to spend a lot on advertising.

Website Translator & Google Indexing

Making sure that your website is translated in the user's language is important in the criminal defense field. As an example, if you are a Spanish speaking criminal defense attorney and you want to target Spanish speakers, then you will want to make sure that you have your site translated into Spanish for people that are searching in that language. 

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Having your website translated is not the only step you should take. At Lab Coat Marketing, our marketing strategists ensure that the entire translated website is indexed by Google in that language specifically. This ensures that our clients website will show up for users that are searching for a criminal defense attorney in their native language. 

5 star review
Donna Fendon, Fendon Injury Law, PLLC
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
5 star review
Fabian Zazueta, Zazueta Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
5 star review
Alyssa Nava, Nava Law Texas
Amazing company. Very responsive. Creativity is unmatched
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*We don't have a sales team, so don't worry about being spammed.

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Develop A Responsive & Conversion Optimized Website

Once you have determined the types of cases you want to take on, the next step will be to develop your brand and develop a conversion optimized website. This means that your website will be designed in a way that takes the user through a series of steps that will end in them contacting you for a consultation. Each step is carefully designed to deliver more reasons as to why the user should choose you as their attorney. Not having a website that is designed in this manner will automatically put you behind the competition in your market. 

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In this process, you will also need to develop content around the different case types you previously determined you wanted to take on. This should not be one page that lists these cases out, but each case type needs to have its own dedicated page with video and written content that speaks to the user that could be facing that particular charge. 

Setup Call Tracking & Website Analytics

Tracking is incredibly important when it comes to the marketing for your criminal defense firm. If you do not have the proper tracking in place, then you won’t be able to know what works and what doesn’t. This leads to criminal defense law firms wasting marketing dollars on strategies that are ineffective. There are two major forms of tracking that every criminal defense law firm should be using. Those main tracking mechanisms are:

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  • Call Tracking: Call tracking is a tool that allows you to track phone calls that come in from your different marketing channels. In tracking these phone calls, you’re able to determine how many calls come in from your marketing efforts, which calls were actual leads and which calls are hitting voicemail. Our team of marketing strategists use CallRail for our client’s call tracking. 

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  • Website Analytics: There are many forms of website tracking and analytics that you can use. One of the most popular tools is called Google Analytics. It is important to have this set up on your website so that you can analyze your website’s performance and determine what changes you need to make to generate more leads for your firm. 
Why Clients Choose Us
Experienced
Knowledgeable
ROI Driven
Responsive
Creative
Professional

Sign Up For Effective Legal Listings & Advertising Platforms

A mistake that many criminal defense attorneys make when marketing their law firm is solely relying on their website for results. There are many different avenues that someone who is charged with a crime will take to find a criminal defense attorney. It is important to be listed on all the critical listings that have users' attention. Below are some of the major listings you should make sure your firm is listed on:

  • Google Maps
  • Justia
  • Avvo
  • SuperLawyers
  • FindLaw
  • Bing
  • Apple Maps
  • Yelp

There are many more listings that you should make sure your firm is on, but these are some of the major ones. At Lab Coat Marketing, our strategists get our clients listed on over 80 different listings across the web to make sure that they are generating business from many different avenues. 

Request Reviews Every Time!

Requesting reviews from your clients can be an uncomfortable task. Although it is uncomfortable, it is extremely important to the future success of your criminal defense firm. When someone is searching for a criminal defense or DUI attorney, they look through reviews left by other people. There are some creative ways to ask your clients to leave you a review. Some of those are:

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  • Texting a link to your Google My Business page asking for a review. The link that you need to send can be found on your Google My Business page when you login.

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  • Emailing a link to your Google My Business page asking for a review.

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  • Generating a QR code that directs your client to your Google My Business page to leave a review. You can then print out this QR code and place it in a convenient place in your office or in your meeting areas.
Legal Case Studies
Nava Law Texas Increased Case Generation By 184%

Over the first 9 months of launching a new website and implementing our developed marketing strategies, Nava Law Texas saw a substantial increase in lead generation from the web.

Fendon Injury Law Increased Case Generation By 1,900%

Over the first 8 months of launching a new website and implementing our developed marketing strategies, Fendon Injury Law, PLLC saw a substantial increase in lead generation from the web.

5 star review
Armando Nava, The Nava Law Firm
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
5 star review
Darius Amiri, Rose Law Group
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!

Criminal Defense Lawyer Marketing Partner

At Lab Coat Marketing, we sit down with our clients in the criminal defense field with the goal of understanding their business inside and out. By understanding their business and by understanding what the future goals are, we develop a comprehensive marketing plan that targets the specific case types our clients want for their firm. 

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Our marketing firm is based out of Arizona, but can serve every state in the US. If you are in need of an experienced, results driven marketing partner, please contact us today to schedule your free marketing consultation.

OUR CLIENTS

SUCCESS STORIES

Our client's success is extremely important to us. We work day and night to truly understand the nuances of each of our client's law firms to develop the right marketing strategy for them.

Over the course of 12 months, we worked together with The Nava Law Firm to help them increase their revenue by 63% using online marketing.

THE NAVA LAW FIRM, PLLC
PHOENIX, ARIZONA

As a new department with a small staff, the department chair Darius Amiri was in need of a trustworthy marketing partner.

ROSE LAW GROUP - IMMIGRATION
SCOTTSDALE, ARIZONA

Nava Law Texas is a Criminal Defense firm in El Paso, Texas. As a new startup law firm, the owner Alyssa Nava was in need of a trustworthy marketing partner.

NAVA LAW TEXAS
EL PASO, TEXAS

Zazueta Law, PLLC is a Business & Real Estate disputes firm in Phoenix, Arizona. When looking for a trusted partner, Fabian approached us to have a discussion about potentially working together.

ZAZUETA LAW, PLLC
PHOENIX, ARIZONA

Fendon Injury Law, PLLC is a Workers’ Compensation firm in Phoenix, Arizona. As a small firm with a small staff, the managing attorney Donna Fendon was in need of a trustworthy marketing partner.

FENDON INJURY LAW, PLLC
PHOENIX, ARIZONA

When looking for a trusted partner, Clarence was referred to us from one of our other clients and approached us to have a discussion about potentially working together.

LAW OFFICES OF CLARENCE PATTERSON III
ST. PAUL, MINNESOTA
Why Clients Choose Us
I just feel incredibly blessed to have met them. I call them my "marketing team" and that is exactly what they are. They are the best! Look no further! Your law firm NEEDS Lab Coat Marketing!
Donna Fendon, Fendon Injury Law, PLLC
If you are looking for personalized services that are proven to yield fruitful results, I highly recommend Lab Coat Marketing!
Fabian Zazueta, Zazueta Law, PLLC
Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services.
Clarence Patterson, Law Offices of CPIII
If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing.
Armando Nava, The Nava Law Firm, PLLC
I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!
Darius Amiri, Rose Law Group
Amazing company. Very responsive. Creativity is unmatched.
Alyssa Nava, Nava Law Texas
Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…
Melissa Warrick, Law Office of Romero & Warrick
Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm...
Ashley Sinclair Chambers, AACJ
...And Stay With Us

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who we are

about lab coat marketing

Lab Coat Marketing was started with the intention of bringing truth to the digital marketing industry. Many law firms need a marketing partner that will look out for their business and approach marketing from the global perspective to make sure they are generating new clients and getting a good overall return on their marketing investment.

Our Team
JUST SAY HELLO!

*We don't have a sales team, so don't worry about being spammed.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.