Rose Law Group - Immigration Dept.

Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web.

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Services

Full Website Design & Marketing Services

Website

AttorneyPhoenixAz.com
Increased In Case Generation

228%

The Challenge

The Immigration Department at Rose Law Group is an Immagration focused firm in Phoenix, Arizona. As a new department with a small staff, the department chair Darius Amiri was in need of a trustworthy marketing partner that could build him an optimized website and manage online channels so that he could generate enough business to grow his department and expand his team. 


When looking for a trusted partner, Darius was referred to us from one of our other clients and approached us to have a discussion about potentially working together. During this process, we outlined opportunities that if executed properly, could prove to be very beneficial to the growth of the Immigration department at Rose Law Group. These opportunities existed in the website design & structure, paid advertising, content creation and general online presence.

The Solution

Department Chair Darius Amiri had one main goal to accomplish; to have his website generate leads and business opportunities. 


After following our strategy and scientific approach, we collaborated with Darius Amiri to design, develop and launch a new website. We then worked on countless projects to make sure the Immigration department’s brand was consistent across the web. After that, we set up all of our tracking mechanisms, launched a Google Ads campaign and continued to optimize and tweak the website design, written content and advertising strategies on a month to month basis.

The Results

Over the first 10 months of launching a new website and implementing our developed marketing strategies, the Immigration department of Rose Law Group saw a substantial increase in lead generation from the web. The increase in lead generation and continued decrease in marketing cost per lead is considered a major success for the Immigration department of Rose Law Group.


  • 200% increase in lead generation in Month 1 in comparison to previous month
  • 228% increase in lead generation in Month 10 in comparison to Month 1
  • 73% decrease in marketing cost per lead in Month 10 in comparison to Month 1
  • Improved user satisfaction
  • Saved time for the attorney
  • Simplified web and marketing management

Testimonial

“Working with Lab Coat Marketing has been a great experience for me and my department. They have helped us get our information consistent across the web and helped us generate new clients. Joe and Chris have been great marketing partners that have helped us grow our Immigration department at Rose Law Group. I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!” - Darius Amiri, Rose Law Group - Immigration Dept. Chair

Scope Of Work

Discovery:

  • Research
  • Design & Strategy Call (w/ Attorney)

Strategy Development:

  • Strategy Meeting (Internal)
  • Map Out Website Structure
  • Map Out Marketing Strategy

Design:

  • Logo & Brand Identity Evaluation
  • Initial Website Design Mock Up
  • User Testing (Competitors Websites & Initial Mock Up)
  • Internal Page Design
  • Marketing Funnel Development
  • Credibility Development

Development:

  • Back-End Development
  • Front-End Development
  • Web Development
  • Quality Assurance

Website Launch:

  • Setup Web Hosting
  • Technical SEO Development
  • Systems Integration

SEM Setup:

  • Call Analytics Setup
  • Lead Generation Reporting Setup
  • Website Tracking
  • Advanced Client Rank Tracking
  • Local Listings Tracking
  • Heatmapping & Session Recordings
  • Advanced Competitor Website Tracking
  • Advanced Competitor Rank Tracking
  • Local Listings Creation & Management
  • Legal Listings Creation & Management
  • Google Ads Account Setup
  • Google Ads Account Strategy
  • Local Service Ads Account Setup
  • Local Service Ads Account Strategy
  • Facebook Ads Account Setup
  • Facebook Ads Account Strategy

Ongoing Strategy & Analysis:

  • Google Ads Account Management
  • Local Service Ads Account Management
  • Facebook Ads Account Management
  • Marketing Strategy Development
  • SEO & Content Strategy
  • Content Writing
  • User Testing
  • Website & User Experience Updates
  • Data Analysis
  • Marketing Strategy Updates & Analysis

What Our Clients Say

Fabian Zazueta
Zazueta Law, PLLC
“Lab Coat Marketing has been a great partner to work with and has focused on the success of my firm. With their assistance, I have gained bigger traction on the internet, which has generated substantial organic leads for my business. Thank you for always taking a lead first mentality and helping my law firm grow!"
Fabian Zazueta, Esq.
Founding Attorney at Zazueta Law, PLLC
Armando Nava
The Nava Law Firm, PLLC
“If you are looking for a marketing partner that focuses on driving more leads to your firm at a low cost, then you need to talk to Lab Coat Marketing."
Armando Nava
Founding Attorney at The Nava Law Firm, PLLC
Clarence Patterson III
Law Offices of Clarence Patterson III
“Honest and great at their jobs. In every aspect they have over performed what they have predicted for my business. I could not be happier with their services."
Clarence Patterson III
Founding Attorney at Law Offices of Clarence Patterson III
Darius Amiri
Rose Law Group
“I highly recommend partnering with Lab Coat Marketing to help your firm's growth! Thank you guys for always being available and helping us grow!"
Darius Amiri, Esq.
Chairman of Immigration Law Department, Rose Law Group, P.C.
Alyssa Nava
Nava Law Texas
“Amazing company. Very responsive. Creativity is unmatched."
Alyssa Nava
Founding Attorney at Nava Law Texas
Melissa Warrick
Law Office of Romero & Warrick
“Highly recommend this firm! Joe and Chris have been amazing!!! They really take the time to learn about their clients and tailor their work to their clients’ needs. They have done a great job with our website, advertising, logo, etc…"
Melissa Warrick
Co-Founding Attorney at the Law Office of Romero & Warrick
Ashley Chambers Sinclair
AACJ
“Lab Coat Marketing is amazing.  Joe and his crew are always available and responsive and can help with your website and tech needs.  I would not hesitate to recommend them to any law firm..."
Ashley Sinclair Chambers
Former Executive Director at Arizona Attorneys for Criminal Justice
Justin Decker Woods
The Golden Rule Law Group
“We have seen fantastic results from marketing with Lab Coat Marketing!"
Justin Woods Decker, Esq.
Attorney at The Golden Rule Law Group ®
Adithya Bala
Bala Legal Services
“I am very impressed and pleased with the services provided by Lab Coat Marketing. My online presence has increased immensely and they are very professional and prompt. I would highly recommend their services!"
Adithya Bala, Esq.
Founding Attorney at Bala Legal Services

What We Do

At Lab Coat Marketing, we partner with law firms and self-storage operators to build custom marketing systems that turn strategy into measurable growth. From increasing case volume to filling more storage units, we help service-based businesses get found, earn trust, and scale with purpose.

No guesswork. No templates. Just smart, honest marketing that works.

Search Engine Optimization (SEO)

Show up when it matters most. Our local SEO strategies help law firms and storage facilities rank higher, attract qualified traffic, and build long-term visibility in competitive markets.

Digital Paid Advertising

We manage Google Ads, Meta, Local Service Ads, and more with one goal: predictable, profitable results. Our campaigns are built for lead quality—not just clicks.

Web Design & Development

A fast, modern website is the foundation of any good strategy. We build responsive, conversion-optimized websites that reflect your brand and drive action from the moment a visitor lands.

Creative Services & Messaging

From brand identity to campaign creative, we help you clarify your voice and tell a story that resonates. Great creative builds trust—fast.

Intake Optimization

Your marketing only works if your team can close the leads. We help law firms and storage operators improve phone intake, lead follow-up, and client experience with real-time call reviews, scripts, and coaching support.

What Sets Us Apart?

Why Work with Lab Coat?

Most agencies focus on trends. We focus on traction.

We don’t believe in one-size-fits-all marketing. Instead, we take the time to understand how your business actually operates—then build and execute strategies that align with your goals, audience, and growth stage.

When you work with us, you’re not buying ads or design. You’re investing in a process built around clarity, transparency, and results.

We're here to help you win cases, lease units, and out-market your competition.

01
Custom strategies designed for real-world performance
02
Transparent reporting and access to your marketing data. No hidden metrics—just clear performance insights.
03
In-house experts handling every part of your campaign
04
Deep specialization in law and self-storage marketing
05
Clear reporting and performance dashboards you can actually use
06
No long-term contracts—our work earns your trust
07
In-house experts handling every part of your campaign

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More Qualified Leads. More Signed Cases.

If you're looking to increase qualified leads and signed cases, it starts with the right strategy and the right marketing partner. Our team helps law firms attract better cases, improve conversion, and build sustainable growth.

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