As a law practice, big or small, a significant chunk of your expenses goes towards marketing. And rightfully so; attracting potential clients and getting a return on investment is crucial. That's where we come in - at Lab Coat Marketing; we're a reputable and scientifically-driven law firm marketing provider.

Building a robust online presence for your law firm is essential to stay ahead in the digital age. Research suggests that around one-third of prospective clients search for legal services online. As a result, firms that need a sound online marketing strategy may lose up to 33% of their potential customer base.

With the proper research and information, it's easier for potential clients to make a reliable assessment of you as an attorney. Once your client sees your expertise firsthand, it's hard to shake their confidence in you, and you'll be their go-to attorney. This guide helps get you to that top spot, where you can impress your clients and grow your legal career.

As a small law firm, you have to be very cognizant of the money you spend. You have to make sure you generate a positive ROI on any marketing dollars you put into the market. There are steps that you can take on a low budget to start generating cases today. Follow the steps below and you will start to generate cases. 

Facebook is the most popular social network in the world as of January 2021. With over 2 billion monthly active users, this platform is and continues to be the most valuable platform connecting with people in your market and around the country. This does not necessarily mean that you HAVE to invest in Facebook advertising though. It is important to evaluate what your law firm's goals are and your general market before deciding whether to invest into this social media platform. If you do those evaluations and research and decide that you want to run a test on Facebook Ads for your law firm, use the step-by-step guide below to set yourself up for success.